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Test Bank ( Download only ) For Marketing | 4 Edition | Elliott

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Test Bank ( Download only ) For Marketing | 4 Edition | Greg Elliott | Sharyn Rundle-Thiele | Sandy Smith | David Waller | Liz Eades | Ingo Bentrott | ISBN: 9780730362999

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Test Bank ( Download only ) For Marketing | 4 Edition | Elliott
Test Bank ( Download only ) For Marketing | 4 Edition | Greg Elliott | Sharyn Rundle-Thiele | Sandy Smith | David Waller | Liz Eades | Ingo Bentrott | ISBN: 9780730362999

CHAPTER 1 Introduction to marketing

CHAPTER 2 The marketing environment and market analysis

CHAPTER 3 Market research

CHAPTER 4 Consumer behaviour

CHAPTER 5 Business buying behaviour

CHAPTER 6 Markets: segmentation, targeting and positioning

CHAPTER 7 Product

CHAPTER 8 Price

ChAPTER 9 Promotion

CHAPTER 10 Distribution (place)

CHAPTER 11 Services marketing

CHAPTER 12 Digital Marketing

CHAPTER 13 International marketing

CHAPTER 14 Social marketing and not-for-profit marketing

CHAPTER 15 Marketing planning, implementation and evaluation

CHAPTER 16 Data and analytics