Description
Test Bank ( Download only ) For Marketing | 4 Edition | Elliott
Test Bank ( Download only ) For Marketing | 4 Edition | Greg Elliott | Sharyn Rundle-Thiele | Sandy Smith | David Waller | Liz Eades | Ingo Bentrott | ISBN: 9780730362999
TABLE OF CONTENTS
CHAPTER 1 Introduction to marketing
CHAPTER 2 The marketing environment and market analysis
CHAPTER 3 Market research
CHAPTER 4 Consumer behaviour
CHAPTER 5 Business buying behaviour
CHAPTER 6 Markets: segmentation, targeting and positioning
CHAPTER 7 Product
CHAPTER 8 Price
ChAPTER 9 Promotion
CHAPTER 10 Distribution (place)
CHAPTER 11 Services marketing
CHAPTER 12 Digital Marketing
CHAPTER 13 International marketing
CHAPTER 14 Social marketing and not-for-profit marketing
CHAPTER 15 Marketing planning, implementation and evaluation
CHAPTER 16 Data and analytics
