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Test Bank ( Complete Download ) for MKTG | 11th Edition | W. Lamb

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Test Bank  ( Complete Download ) for MKTG | 11th Edition | Charles W. Lamb | Joe F. Hair | Carl McDaniel
ISBN-10: 1337117250 | ISBN-13: 9781337117258

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Test Bank  ( Complete Download ) for MKTG | 11th Edition | W. Lamb
Test Bank  ( Complete Download ) for MKTG | 11th Edition | Charles W. Lamb | Joe F. Hair | Carl McDaniel
ISBN-10: 1337117250 | ISBN-13: 9781337117258

TABLE OF CONTENTS

Part I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
Part II: ANALYZING MARKETING OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
Part III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12.Services and Nonprofit Organization Marketing.
Part IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing Channels.
14. Retailing.
Part V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Communications.
16. Advertising, Public Relations, and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
Part VI: PRICING DECISIONS.
19. Pricing Concepts.
Endnotes.
Index.
Student/Instructor Review Cards.