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Test Bank ( Complete Download ) Business Communication: Process & Product | 9th Edition | Guffey

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Test Bank  ( Complete Download ) Business Communication: Process & Product | 9th Edition | Mary Ellen Guffey | Dana Loewy
ISBN-10: 1337095613 | ISBN-13: 9781337095617

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Test Bank  ( Complete Download ) Business Communication: Process & Product | 9th Edition | Guffey
Test Bank  ( Complete Download ) Business Communication: Process & Product | 9th Edition | Mary Ellen Guffey | Dana Loewy
ISBN-10: 1337095613 | ISBN-13: 9781337095617

Description

TABLE OF CONTENTS

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Reporting in the Digital Age Workplace.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Format Guide.
Appendix B: Citation Format Guide.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics Guide.