Solution Manual ( Complete Download ) for Marketing 2018 | 19th Edition | M. Pride
Solution Manual ( Complete Download ) for Marketing 2018 | 19th Edition | William M. Pride | O. C. Ferrell
ISBN-10: 1337090964 | ISBN-13: 9781337090964
TABLE OF CONTENTS
Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets: Segmentation and Evaluation.
Part 4: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part 5: PRODUCT DECISIONS.
11. Product Concepts, Branding, and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part 6: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing, and Wholesaling.
Part 7: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part 8: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
Online Appendix A: Financial Analysis in Marketing.
Online Appendix B: Sample Marketing Plan.
Online Appendix C: Careers in Marketing.LEARNING PATH FEATURES:
“Marketing on the Street” opening videos. In these videos, student hear from their peers as they respond to relevant marketing questions posed in “man on the street” interviews. Students see these as an introduction to chapter materials and an opportunity for personal reflection about chapter concepts. Upon submission students can see how their responses compare in aggregate to their classmates, others at their institution, and globally.New! Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more.Chapter Video: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples.Chapter Homework: These pre-built assignments include scenario-based questions assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.
“In the News”: These are lesson-specific, current articles written by marketing instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts.
You Make the Decision: Students are put in the shoes of a marketer in these interactive, media-rich activities. Following a scenario related to course content covered so far, students are presented with decision points as they progress through this interactive activity. Every decision a student makes impacts the outcome of the scenario, creating a unique business experience for each student. Appearing at the end of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.
Video Activities: Being able to present and communicate ideas is also a key marketing skill. These Video Activities, powered by YouSeeU, are included at points throughout the course and prompt students to create a video response related to chapter concepts. These activities include a variety of feedback and grading options like pre-created customizable rubrics, peer review, and more.
New! Group Projects and Role Play Activities: Designed to take the headaches out of managing group dynamics, these group assignments can automatically place students into groups based on matching mutual availability. Students work in teams – as they would in business – to tackle assignments related to each major part covered in the course. Utilizing tools like scheduling and hosting virtual meetings, sharing documents and videos, and assigning milestones and tasks, these activities provide students with experience working in teams and utilizing real-world collaboration tools.
Adaptive Test Prep: Students often experience high anxiety around exams, and many of their study tools are at the chapter level. By covering multiple chapters and including questions similar to those they’ll see on an exam, students can use Adaptive Test Prep to prepare more efficiently, review areas requiring additional study, and be more confident about exam performance.
New! Marketing Plan Assignments: These flexible, modular assignments allow you to assign a complete marketing plan in stages – or pick only specific sections to assign. Featuring fill-in-the-blank response fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a marketing plan.